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Self-presentation strategies of political candidates in the Czech presidential campaign 2023
Balážová, Zuzana ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis examines the role of visual communication in politics and the formation of self-presentation strategies of selected candidates during the Czech presidential elections in 2023. The theoretical part of the thesis introduces visual political communication, cognitive processing of images and the formation of political image through visual frames and relevant dimensions. The analytical part of the thesis uses quantitative and qualitative content analysis to explore the self-presentation strategies of candidates Petr Pavel, Andrej Babiš, Danuša Nerudová and Pavel Fischer on Instagram. The aim of the study was to find out how the selected political candidates used the social media Instagram for self-presentation and which visual frames they emphasized. An analysis of 1,371 Instagram posts of the selected candidates reveals a preference for the ideal candidate frame over the populist candidate frame. The analysis equally reveals gender differences in the use of the dimensions of compassion. The work further explores users' interactions with different visual frames and dimensions, and slight differences in the number of interactions are noted.
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The influence of political beliefs on the evaluation of objective information
Ševčíková, Nina ; Shavit, Anna (advisor) ; Houdek, Petr (referee)
The diploma thesis looks at the issue of political conviction among Slovak voters and the subsequent analysis of the influence of this conviction on the evaluation of information. As a goal, with the help of quantitative research, specifically a questionnaire survey, it determines to map this impact. The theoretical part therefore deals with two main parts. In the first, it tries to define political belief, its formation among voters and enumerates various influences that act on it. It further categorizes political beliefs. In the second theoretical part, the thesis dives into the Slovak context of political communication, analyzes party families, the current state of political parties and focuses on the Slovak voter and his perception of democracy. In the practical part, the objectives of the research are defined. The results showed that respondents who identify their political beliefs as strong are much more decisive in evaluating the received information based on agreement and disagreement. At the same time, the findings indicate that voter identification on the left-right scale of political orientation does not have a significant impact on agreement or disagreement when receiving information.
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Analysis of the use of social networks in the government communication of Zuzana Čaputová as the President of the Slovak Republic
Poliaková, Zuzana ; Shavit, Anna (advisor) ; Křeček, Jan (referee)
The diploma thesis is focused on the analysis of political communication of the President of the Slovak Republic Zuzana Čaputová on selected social networks. The aim of the thesis is to map the characteristic features of communication on individual platforms used by the President in her political communication. Similar or different elements occurring on the platforms will also be captured, while attention will also be paid to the communicated thematic areas themselves. The first part of the thesis is devoted to the definition of the research area, which inevitably presupposes, first of all, a theoretical definition of the concept of political communication and its placement in the context of new media at the same time with the definition of selected trends in the field of modern political communication. Part of the theoretical background is also putting it into context in terms of the role of the President within the Slovak Republic. The theoretical anchoring is followed by an introduction of the chosen methodology, which is followed by the final passage of the thesis, in which the communicative activity of the President on selected social networks during three pre-selected and typologically different periods is observed and examined in the form of a content analysis. The interpretation of the...
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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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Intermedia Agenda-Setting: Example of News Coverage of the Former US President Donald Trump in the Czech News Media
Chovancová, Miriam ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This diploma thesis examines the impact of the former US President Donald Trump's private Twitter account on agenda-building and how the Czech media work with information from this account. The diploma thesis is divided into two parts. The first part of the diploma thesis deals with the key theories and concepts of media studies such as the theory of agenda-setting, gatekeeping, news values, framing and intermedia agenda-setting. It also focuses on the contemporary form of political communication and the phenomenon of celebrity politics. The thesis also includes the overview of existing studies describing the political communication of the former US President Donald Trump on the social networking site Twitter and confirm the agenda-building role of this social network. The second part of the diploma thesis describes the research methodology and subsequent quantitative content analysis of news articles. The findings of quantitative content analysis are explained in the context of the theoretical concepts and previous studies. One of the main findings of this thesis is that Trump was able to some extent build media agenda, frame different topics and events and control his image in the media through his Twitter account.
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Negative campaigning on social media on the example of the Slovak Parliamentary elections in 2020
Tokarčíková, Zuzana ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
The bachelor thesis focuses on the issue of negative political campaigns and their occurrence on social networks. The theoretical part of the work is devoted to defining the basic concepts that are mentioned in the thesis - political communication, political marketing, political campaign, political public relations and especially negative campaign and its specifics in the environment of social networks. At the same time, it presents the current state of regulation of specific social networks. In the practical part, the author examines through quantitative content analysis and comparison method negative posts on Facebook, which were part of the pre-election communication of political parties successful in the Slovak parliamentary elections in 2020. The aim was to find out to what extent successful parties used negativity in their election campaigns on selected social network and what the negative campaign was like. The research showed that negative posts accounted for more than a third of the total communication in the campaign, the most frequent target of negative campaigns was the SMER-SD party, there was slightly higher representation of negative issue appeals. Most of the posts contained factual criticism and videos clearly dominated. Research has also shown that the share of negativity...
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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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The platform of civic participation in Czech and Slovak Republic
Slováčková, Jasmin ; Říchová, Blanka (advisor) ; Kubátová, Hana (referee)
The bachelor thesis "The platform of civic participation in Czech and Slovak Republic" deals with the level of communication and participation among citizens and political parties, which is accessible to a wider range of the public. The work aims to compare the presence of two social democratic parties: the Czech Social Democrat Party (ČSSD) and the Slovak party Direction-Social Democracy (SMER-SD) on their websites from 2006 to the present time. First, the work focuses on the understanding of platforms of civic participation as a subject of political participation and examines the extent to which the parties try to activate their supporters. Furthermore, the concept of civic and political culture of Almond and Verba is analysed in a narrowly defined space within the civil society between political parties and the general population. The work reveals the tendency of parties in the Czech Republic and Slovakia to create internet based platforms between parties and their supporters and tries to evaluate their effectiveness. The thesis maps the creation of its content in terms of participatory, communication and marketing tools and reveals the motivations, intentions and trends of the activities of ČSSD and SMER-SD online. The work reveals the level of involvement of supporters in the parties and...
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